Announcing The Sound Traveler Podcast with Matt Borghi

Hey all… so my podcast The Sound Traveler Podcast with Matt Borghi – –  is now live and I’ve just posted the second episode. I’m not going to belabor the announcement with more details than are necessary. Here’s what it is, and there’s a link to listen to it below. Enjoy, share and send feedback.

“Listen in as songwriter and sound artist Matt Borghi goes on a journey to find himself and better understand the world through song, sound and other musical stuff. What will he find? Maybe nothing, who knows… Listen in and hear it all unfold firsthand…”

Book Review: Inbound Marketing

I won’t even try to call this a fair book review or a book review, at all, though that’s what I’m calling it in the title (to increase my SEO relevance). Rather, I just felt compelled to write something after reading it, which, on the face of it, is good for something, right? After all some inspiration followed, even if the work gave me a bit of nausea.

This book was good. I can’t say that it wasn’t, as it was informative, but at times it felt a little smarmy, like with a tone of Jack Welch if he were a flakey new age dude running a Silicon Valley start-up rather than being an old guy golfing, or doing whatever old white guys like Jack Welch do in their twilight years after being revered for decades as a captains of industry by dudes in dark suits who went to schools with ivy on the buildings and don’t have callouses on their hands- Yay for them.

In fact, I guess that’s the problem of the narrative of this book for me is that it tried too hard to take on the tone of the organizational leadership thought genre (i.e. Jack Welch, Peter Drucker, etc…) with a dash of Gavin Belson (fictitious Hooli CEO in HBO’s Silicon Valley, played by Matt Ross) and a hint of Seth Godin or Guy Kawasaki, only not as good as any of those references, singularly or cumulatively. If you want that kind of stuff, I would recommend Fried and Hansson’s Rework, which is fantastic!

The book should be called: Inbound Marketing: A Better Sounding Name than Online Hucksterism in the 21st Century, but that’s not as catchy and perhaps too earnest… so it’s actually called Inbound Marketing: Attract, Engage, and Delight Customers Online and its written by Brian  Halligan and Dharmesh Shah and it has its merits, but this definitely won’t be a go-to in my library. I had to put it down a couple times because I just felt like I was learning about the ins and outs of snake oil sales or horse trading. There was a lot of discussion about making and crafting content and using digital marketing practices to get people to the content with VERY little emphasis put on actually creating quality content or doing something that is of some intrinsic value. When I realized that this was a manual of digital marketing ploys and schemes (i.e. best practices), with a bit of philosophical business perspective for good measure and that I would never actually use this book, because, well, maybe, I’m just not cut out for the world of digital marketing (but that won’t stop me from using my ploys on you, the innocent reader, with my carefully crafted titles, tag lines and SEO-frienldy content – BAAAHHAAAAAHAAA). Then I imagined myself as Mad Men’s Don Draper overlooking the Manhattan skyline doing a dreamy pitch to a full conference room where he used phrases like ‘SEO’, ‘Pay-Per-Click’, and “AdWords” all with the intention of increasing ‘click-throughs’…

Sexy stuff, right…

Not. Even. A. Little.

But the dudes who wrote this book graduated from MIT and have a book and a website that, based on their self-congratulatory tone, must be doing something for somebody, but right now that self-congratulations are doing nothing for me, except making me think that they’re up to something unseemly, so it goes… Probably that’s why I’m here and they’re there, wherever that is that successful  self-congratulatory people go and hang. Judging by the picture below, it’s a good place; they have really big smiles. I think that they are really happy. Cool for them.

So, I read the book, learned some stuff and it will be useful, but I must say that this book, for me, frames everything that’s wrong with content generation today, least of all being that people use terms like content generation rather just doing quality writing, taking great photos or producing thought-provoking short films. Each of these is the content in question, but taken as commodities to increase a brand’s visibility or get more ad conversions is a real bummer. After reading this book I think that I’m going to try to suck less, in a general and universal way, and to do more to make the world a beautiful place.* Frowny face.**

* I may or may not use the tactics outlined in this book to draw greater attention to the beautiful work that I intend to create.

** Not for this book, but for my worldview. 


City of East Lansing Blues

This is a few weeks old now, as it’s been a busy time, I thought I’d get this posted on my personal site…

From the YouTube description:

Here in East Lansing, Michigan, a small group of us have been trying to stop the divestiture/privatization of SCENE Metrospace by the City of East Lansing… At times it’s been contentious, and in a recent meeting I was dressed down publicly by a city official for my concerns… I was quite upset by this and didn’t know what else to do, so I wrote this song…

Check out our Facebook page for Save SCENE Metrospace to learn more:

The rising tide of a new year

So, as folks are wont to do this time year, when they’re feeling reflective about the months, days and minutes of their lives that have passed, never to return, one can start to feel contemplative, even nostalgic, about their life’s trajectory. With my near constant companion, Soma FM’s Drone Zone playing in the background, I’m taking to writing down some thoughts for this year and next.

This has been an exciting year on many creative fronts, with the first real Borghi | Teager tour, and the release of two recordings, the live recording from 2013’s Star’s End performance called Awaken the Electric Air and then our second studio recording nine months later, Shades of Bending Light. This year also marked the 40th episode of my Ambient Soundbath podcast and its two year anniversary. While the episodes are numbered and the years stack up, much to my concern (sometimes), they appear erratically; so it goes… as it’s an initiative fueled entirely by inspiration which has had many other focuses this year. Creatively and artistically, it couldn’t have been a better year.

With Borghi | Teager playing dozens of shows between Chicago and the east coast, it’s safe to say that Michael and I have had a really great year. We ended 2013 with a nice feature and podcast on Echoes and started the year with Music from the Hearts of Space dedicating nearly three quarters of their hour to a program called Saxophonic… to be put in the same hour of Jan Garbarek is pretty satisfying. I only hope that Manfred Eicher was listening and hopes to put the next Borghi | Teager studio recording out on ECM… What! I can’t dream! That’s the stuff of life lists right there… to say nothing of being included in a catalog of artists that have in no small way made me the artist and creative entity that I am… I do hope this does come to fruition one day, much like an EU and Scandinavian tour where we could interact with some of the same venues that many of those artists have… Speaking of life lists, though, I’d be remiss if I didn’t mention our super exciting performance in Manhattan during the fall tour; truly a highlight. A life goal of playing in the Village was fulfilled and not only that we were well-received and invited back… Soon, Manhattan, soon!!!

Borghi | Teager is my creative focal point and the news couldn’t be better.

There is kind of a sad aspect to the Borghi | Teager story, though and that’s the forthcoming divestiture (or maybe full-on dumping is better way to characterize it) of (SCENE) Metrospace in East Lansing. Personally, I’ve played at (SCENE) many, many, many times… Mike Teager and I played there just a couple weeks ago, as a farewell to the space, and while we were setting up I was reminded that (SCENE) Metrospace was the scene (all puns intended) of our very first performance together for an art opening on 9/11/09 (link to audio from performance). This performance saw the beginning of what would eventually become Borghi | Teager, the jambient juggernaut that we are today… jambient juggernaut…? Too much? I’m going with it. Seriously, though, (SCENE) Metrospace has been a thriving space for mid-Michigan arts since its inception with Leslie Donaldson (the first Director) through Emma Kruch, Peter Richards and finally Tim Lane, who has done a fantastic job with the space and bringing arts and culture into the community.

The dumping of (SCENE) Metrsospace is a sad state of affairs and indicative of the tough times that the state of Michigan is facing overall with budget issues, reduced property taxes and the general departure of so many residents to go somewhere they can actually get a job. The initial rumors of (SCENE) being dumped prompted me to pursue getting on the East Lansing Arts Commission with the hope of, maybe, saving (SCENE), but also if we did lose it, which was and still is all but a foregone conclusion, that we would be able to focus on getting more music performance and performance venues in general going in East Lansing. That’s to be determined…

To be fair (SCENE) Metrospace isn’t closing, but it might as well be as it’s being commandeered by the Michigan State University Arts Department and being privatized for all intents and purposes, while also being given to the University rent-free. The performance space side of it will be gutted and it will be an art gallery only.

So (SCENE) goes away and with it ten years of excellent arts advocacy and programming… (SCENE) has touched thousands over the years and any working artists who, through their inclusive approach, have added a bullet to their CV because (SCENE) gave them a chance, should be outraged, but I’ve seen little outrage… Instead, mostly, I’ve just scene the constant and unrelenting apathy that has proliferated throughout mid-Michigan, creatively, in the last ten years… Sure, some will dispute this, and argue that ‘things are better than ever’, but mostly I would say they weren’t here then… and surely the ‘brain drain’ of the last decade has left those that could hang on in good stead, but its marginalized more than its helped. The creativity and culture, which I took for granted when I made mid-Michigan my home fourteen years ago, has all but dissipated into oblivion along with publications and any kind of community that might have fostered its development… Symbiosis is just that, so without one, you can’t have the other. Buh-bye…

For those of us that have continued to live here and have refused to be marginalized by the status quo we’ve taken an ‘anywhere but here’ approach to getting our work exposure… that’s why Borghi | Teager is frequently out east, in Chicago or looking to the horizon for opportunities, because opportunities in mid-Michigan have dried up. (SCENE) was one of the last holdouts and while they will continue operate under the auspices of the MSU Arts Department, just like the Broad Art Museum that was built across the street, it will likely be exclusive rather than inclusive arrangement.

I apologize to anybody that’s made it this far. A (SCENE) tirade wasn’t my intention, but the loss of this space and what its meant to the community weighs heavy on my mind as an artist and a citizen. I stop myself there, though, and think: If it did mean something to the community then hopefully when this crummy deal makes its way to the East Lansing City Council those that care will show up en force… or maybe it’s just not that important.

I consider the other side when I think about the fact that every venue that I’ve ever played in mid-Michigan except two, Mac’s Bar and The Loft, only one of which is more than five years old, have ceased to exist. Also, this year nearly a dozen radio programs that cater to ambient music stopped broadcasting. This paints a glum picture, to be sure, but it also presents an interesting perspective because more artists than ever want to play live and they don’t have places to do it. Those artists need exposure, print and web journalistic media outlets have been dwindling for years and in the ambient genre there’s not much left, but there was radio, well now radio dwindles… of course there are new and changing mediums out there like streaming services, podcasts, the possibilities with mobile apps and social media (which is of questionable value at present, especially as new models for ad sales are being pushed vigorously in an attempt to make social businesses, well, that… businesses that make money and pay shareholders or fuel IPOs) but everything is so fragmented that there’s no one go-to spot to learn more about any genre, and so there are hundreds of slice and diced genres with a thousand or less fans, of which maybe only 10% are the super fans that helped artists exist.

It’s a changing world and the change isn’t complete, not by a long-shot. I don’t know where things are going, but I can tell you that it is challenging to try and keep up. Sometimes, I just want to pack it in and work on my letterpress or take up writing full-time… sometimes I think that it might be simpler if I was just a busker on a street corner flatly howling out old time folk tunes… all of which are still, very much, open options… and the street corner may be the only feasible option as even the margins for the marginalized are diminishing.

The year ahead is less defined than when I sat in this chair last year at this time. Borghi | Teager have one very exciting show lined up for February 21, 2015 at The Block in Muskegon, Michigan. It will be a multimedia and interactive event of sorts, as we’ll be doing a performance, but also talking about our process. It will be exciting and a one-of-a-kind opportunity. For me, the folks at The Block have been absolute professionals and should be a case study on how to do event and performance management correctly, professionally and fairly. I’m excited for this. Things slow down after that. We have a variety of irons in the fire, but nothing solid. As was stated above, venues continue to diminish. We’ll likely not be playing a gig in mid-Michigan for a very long time to come… I do hope that I’m wrong, but things are pretty bleak on that front.

Our Block performance is one that is done in partnership with the West Michigan Symphony, a fact that brings up a curious change that I’ve been seeing with live “ambient” music over the last couple years, but really seemed to crystallize with new recordings and performances by Winged Victory for the Sullen (but started with Stars of the Lid and Dustin O’Halloran), Bing & Ruth, and well, Borghi | Teager. The change is that this music, usually, of means of electronic treatment, or at least some electro-acoustic components is being welcomed more and more into the concert hall and the classical (with a lowercase c) scene. I know for me, when looking for bookings, I’m just as likely to look at a place frequented by chamber ensembles as I would look at a cafe or art space whereas a bar would have been one of only a handful of options a few short years ago. This is good news. I like this news. It excites me. I’ve always said that for me, I identify with Debussy, Mahler and Vaughan-Williams more than I identified with Brian Eno, Tangerine Dream or Robert Fripp… nevertheless, that was the category that we were schlepped into… whereas the concert hall is and always should have been the appropriate forum for the music.

Additionally, I’m glad that a new breed of venue is starting to open up, the listening room. There aren’t many yet, and they seem to be an outcropping of living room concerts, common with the folk and acoustic set, but this intimate performance arrangement is perfect for this music.

It’s not all bad, news… Thankfully…

I’m not setting a new year’s resolution, because I do find new year’s resolutions an empty chance to fail, but I am going to try and publish something of substance here once per week. Saying that, here, publically, all but confirms that almost certainly that I won’t publish here again for 6-8 months, but what the heck, I’ll cast my fate to the wind and hope for the best. I’ve wanted to write more and in fact, I have been writing more, for the last six months, but I’ve been trying to write fiction, and that’s kind of out of place here… so I hope that there’s something here for you in the months to come.

Memory doesn’t bother

Music is ephemeral, throw away,
It’s always been that way.
Before recordings some song were worth remembering,
some others…
Where do I fall here?
Have I created anything worth remembering?
No lyrics.
No recognizable melody.
Just textures.
Textures and sentiments.
Textures are comforting while they last,
but like sentiments, they don’t last long.

Memory doesn’t bother.
Memory doesn’t stand a chance.
There’s nothing to hold on to.

So we start again.

Music is ephemeral, throw away,
Here and then gone.
A single drop of water into the well.
Soon, that wholly unique and discrete entity
is lost;
No way to discern the part from the whole.

The composition nothing more
than added noise to the drone
of our ceaseless, clumsy world.