Came across an interesting article here about a local Michigan company, Oneupweb from Traverse City, traveling around the state in a motor home offering up free advice on digital strategy, SEO and online marketing in general.

My initial reaction to this article was two-fold: First, what a great idea and second, this such an excellent example of a socially responsible Michigan firm doing their part to try and help those struggling in the Michigan economy.

However, what Oneupweb teaches here isn’t just about helping Michigan, but really it’s about outreach and social responsibility. As I said in my post here, the Web has always been social and it’s always been about sharing with others. It’s one thing to to do this only in the digital domain of the Web, from the comfort of one’s office or living room, such as I’m doing now, but it’s something else entirely to take this sharing and exchange on the road to meet the man on the street where he lives. Very inspiring.