Update: It’s been two years since I wrote this post and with Twitter, the hype has increased, but it’s value is still very much in question. I continue to watch what they’re doing, but I’ve since deleted my Twitter account because the signal:noise ratio is very low and that only contributes to what it offers in the way of value. For me, it doesn’t offer much value, but I’m eagerly awaiting a change on this front, though, it’s unlikely one will come.

I talk to a lot of people about Twitter. I was a serious non-believer in Twitter, for a long time. I registered an account not long after they opened up shop, and I just didn’t get it. I mean, I got it, but the idea of micro-blogging, and “What are you doing now?” seemed to be creepy and narcissistic, actually I still feel that way, but I have found value in it.

It’s not that I care so much about what somebody just ate for breakfast, or that they’re stuck in traffic, or “so excited for the weekend!” which may have some value among groups of Twitter users, but next to none for the general Twitter pool. However, it’s the quick blurbs of information with links to articles I’m interested in, interviews, and other information that has really pulled me into being a user.

The take away: If you’re looking for articles, information, breaking news and the like, I would say that Twitter has dp,r value. I would also say that if you tweet about your work, your interests, etc… and it caters to the sort of PR and tech folks that are on Twitter then they might get the message, and you might be able to build interest in what you’re doing locally; eventually making real-world, physical contacts.

The best investment you can make is your in self. That’s what I’ve taken to telling myself and the countless family and friends who have been laid off, and after months of being on unemployment aren’t seeing any real opportunities coming their way. “It’s one thing if there are interviews,” one friend told me, “but when you don’t even have the hope of that after hours and hours of job hunting, it gets kind of depressing.” Yes, yes it does, I agree with that.

I’ve been laid off probably seven times, usually from small businesses, who were on their way out of business. I recall one job as a graphic designer where the electricity was turned off, and I lost all of an intense (and ill-advised) Photoshop layout, over one hundred and fifty layers. When the bill was finally paid and the electricity was turned back on I went at it again, and you know what it was a better design and came together more quickly, but that’s hardly the moral of the story, because in fact I was laid off a month later… didn’t see that one coming — HA!.

Being laid off sucks! It diminishes your self-worth, poisons your outlook on life, makes you resentful, and generally is just a sad time; unfortunately these feelings only intensify proportionate to the time you’re without a job or the hope of any kind of gainful employment. The suck train just keeps a rollin’… until you reach a point where you either crack, roll over and give up, or you decide that you’re not going to be a victim of bad times and you need to take control of the only thing you can, yourself. It’s no surprise that more millionaires were made during the Great Depression than any other time. The fight or flight instincts take over, and you decide I’m going to do fix this, I can do this for myself, and you do. You do, because the best investment you can make is in yourself!

That’s the gist of a post I read on Twitter this morning. I laughed out loud when I read that, because social media can be a real time suck, and I know I’ve used those words myself before.

The fact is social media is time and labor-intensive, worse still is if you don’t have any idea where you’re going, or what you’re trying to achieve. You can post on Twitter, Facebook, YouTube, write a daily blog, etc… but that’s hours of work, that needs to be done on a daily basis or at least a couple times a week. Without a plan or a goal there’s also no way to measure if the work is a success, and should be continued.

The fact that tools like Twitter, Facebook, and YouTube are free and blogs can be added to any Web site with little work, and no cost combined with the potential of these tools (to say nothing of the hype factor) has a lot of organizations eager to utilize them. However, because there’s no capital investment organizations aren’t prone to developing a plan or strategy for implementation. Often, I hear of communications managers, web designers, or copy writers inheriting the “social media” piece because organizationally they seem to be the best fit for it… equally often this inheritance comes with no plan, strategy or awareness of how much time the implementation, but more importantly the upkeep of social media takes.

I highly recommend that anybody getting into social media ask themselves what success would look like, then survey the time involved, and most importantly figure out whether there are resources to support it. Once you’ve got these in place then you start thinking about a plan/strategy.