You don’t have to take the challenge; it’s easier not to. However, just as it’s easier not to, it’s also less satisfying to be alive, somehow. The way I see it, you might as well make the most out of this life and go for it.

Take the challenge.

No matter what the outcome is you’ll be glad you did it. You tried something when it would have been easier to do nothing; you’ve pushed the limits of who you are. Where would you be if you didn’t take the challenge?

I walked out to where me and other guy would be working and sat atop a mound of soil that I had created the week before. I was fuming and just sat there in the early morning August sun, silent. The guy was working and he sensed my agitation, introduced himself, and asked what was wrong. We talked for a few minutes, but I didn’t really have much to say. I had no plan, and no prospects, and I was not only being cheated, but also taken advantage of. I had nothing. Knowing this I carried on for a few more days, and earned back the time to pay for the sessions, and earn enough time for another session, but the elderly southern gentleman, while old, was no dummy and quite an astute conniver. He knew I had no prospects and he kept sticking me up and holding the training hostage. It was starting to feel like indentured servitude, and pretty soon I would owe him more than he owed me according to his relative method of accounting.

After another couple weeks of this routine and horrific training, I had enough. I walked out of the training and into the office of the elderly southern gentleman. I didn’t know what I would say, or do, because I was young, and Detroit was a small town. Word in the A/V business could travel fast. I collected myself the best I could, and told him that I would be discontinuing the training. He gave me a lot of trouble, told me that he had set aside a place for me, and all this and that. I told him, that I would have to respectfully decline. I also told him that by my estimate he owed $50 and that I wanted to square up. He told me that he didn’t have any money and that I should be paying him for the privilege. I asked if he needed to go to the office or an ATM and get cash. He told me I would take a check for a lesser amount, I told him that I wouldn’t. He told me that I was ungrateful. I insisted that I be paid for my time. He told me I did a bad job and deserved nothing.

He tried every attempt at breaking me down. The elderly southern gentleman with his white suits and black cain, looking like some kind of senior knock-off, Leon Redbone kept up his act, until finally he told me that I was making a big mistake by leaving his employ and that word of my not completing things would catch up with me. He pulled two twenties and two fives from his wallet and threw them on the floor in front of me. I was broke. Not missing a beat, I picked them up and shot out his door in a single motion.

At the time, with no prospects and no opportunities, and also being young, I had no idea what I was doing. He may have been right for all I knew, but it didn’t matter. I had to make the choice. I had to do what was right for me. In the end, I never did break into A/V in Detroit, and not long after that I took a job as an administrative assistant. Work wasn’t great, but I did get to work with computers, pay was good, and I wasn’t sweating in the hot sun. While I don’t know how things would have turned out if I had stayed, things certainly have been better for leaving, even if it did take a long time to reconcile that.

Do you have any stories like this? I’d like start a featuring stories like this, contact me with your ideas.

All throughout our lives we’re faced with situations. Most of these situations don’t require much, perhaps some research, advice from parents or colleagues who’ve had to make similar choices before. We evaluate what’s before us and we make a decision to move forward. These are the easiest situations to deal with. However, sometimes, thankfully not all that often, situations arise where there’s nobody to offer advice, and your only guide is your personal ethical and moral compass. These are situations where you really have to sit yourself down and evaluate what you’re faced with and how it may or may not affect your life down the road. These kinds of circumstances almost always test your integrity, because there’s usually something fundamental and core to your being that’s at question.

The tenuous relationship between you and your integrity is the feeling when you’re at the crossroads of something in your life that’s big or has the possibility of becoming something very large if you don’t act swiftly and decisively. In situations like this there’s almost always a component sacrifice or loss that comes with doing what you know is right, but is neither comfortable or very appealing. It’s the conflicted feeling that is the tenuous relationship between you and integrity.

I remember one time, early in my career, as I was working trying to break into the corporate video business in Detroit. The economy was in the toilet, and there was a lot of desperation. The desperation became most apparent whenever I showed up to interviews. I was fresh out of broadcasting school, I had a pretty good reel, and I was still there like all the other new upstarts groveling at the feet of studio and post house owners trying to get any kind of job, even a coffee boy, that might allow the opportunity to get a foot in the door. After nearly a year and a half of interviews and few prospects I met an elderly southern gentleman (I say gentleman sarcastically, because he was no gentleman at all, but we’ll get to that) who was willing to give me a chance, but there was a catch… Isn’t there always?

He would give me a chance to work in his studio and actually work on the gear, but he’d only do it in exchange for me landscaping his house. The closest I had ever gotten to landscaping had been planting a tree when I was in the Cub Scouts. I explained this to him with the hope that he would have mercy and cut me some slack, and just let me in. Ha! No such luck, the elderly southern gentleman was willing to teach me. So the next day, on a hot August morning, I showed up with a thermos of water and two bologna sandwiches. The deal was for every eight hours I worked I could earn $40 that would be put towards a special studio program that he had worked out with his son, who actually ran the studio. And the $40 for studio time actually came out to only two hours of studio learning with the “chance” — I have to put chance in big fat air quotes — that I could get an opportunity to participate in a shoot or work in the audio studio, for free of course, but the chance to practice my craft. So let’s review, eight hours of labor for $40 that could be put towards two hours of studio time that *might* lead to a chance to actually do A/V work for free as an intern. It was a horrible deal, but I was desperate and hopeful. Sometimes, hope is all you have especially when you’re desperate. I sweated it out for several weeks, working roughly four days a week that culminated in a six hour studio learning time session each Friday. The lessons were not good. The yahoo son of the elderly southern gentleman was a washed up rock and roller who landed on the wrong side of the coke spoon too many times, and his feathered hair, straight from a Journey cover group, being tossed about as he covered the most basic aspects of audio, was doing little for me.

Still hopeful and still desperate, the first week-earned session had ended. Time to start back up again on Monday accruing more learning time. When I got to the site on Monday I noticed two things. First off, there was a guy already there, working, and a lot of the work that I had done the week before had been undone. I went to the office and asked the bleery-eyed elderly southern gentleman what happend to the work I did all last week. As he wiped the sleep from his eyes he told me that I hadn’t’ done a good job and he had gone and redone it himself… There wasn’t much to the job, it was mostly spending the day bent over pulling weeds and rocks out of a small field of which I had accrued nearly 15 wheel barrows full by week’s end. This guy was probably 90 years old, seriously, no joke, so I just stood there agog imagining this old man doing that back-breaking work. He told me that he apprised the new upstart of the project and that moving forward I would have company. He then went on to tell me that he would dock me for all of the previous week’s time, and so effectively, I was working to pay back the session of the previous Friday. I became smoking hot, and started to argue with him. He held all the cards. I walked out.

To be continued on Wednesday, 09/30/09…

Try everything and don’t be afraid to fail. That’s sort of been the mission statement of my life. No matter what amount of suck and inconvenience has been thrown my way, and no matter how many times I’ve had to alter the plan. When you’re building something that you want to succeed whether it’s a business, a band, or a book club, you have to keep evaluating, improving and most importantly moving with failure (and it’s avoidance) foremost in your mind.

Some people will tell you that failure is a state of mind, and you can’t even consider it. I think that’s crap. Imagine you’re running towards a cliff, but you’re in a state of great joy and optimism, wouldn’t you rather maintain your joy and optimism and avoid going over the cliff’s edge to your death? Hell, maybe some wouldn’t, but I would and you probably would, too. So I think that you have to be mindful of failure, and through evaluation and improvement you move away from failure. But to say failure is just a state of mind, and dismiss it, much like a lot of folks only want to hear the bright side of things, is just foolish… and yes ignorance is bliss, but when you’re out there trying to make a go of something you don’t have the luxury of ignorance because you’ve made a decision that you’re going for it, because the status quo just isn’t working for you. To that I say right on!

Success is based on appearance, not reality; I read this in Robert X. Cringley’s Accidental Empires and it was like a cosmic lightning strike to my being. I’ve always struggled with this, because success, so often, does in fact seem to be based on appearance rather than reality. The problem with appearances is that they yield nothing but a vision, a concept, an idea. But what do you do when the veneer of the appearance starts to crack? More work is required to keep up the appearance than to have done the thing that the appearance was created for or explained why it couldn’t be done and/or made other plans to begin with.

Appearance-based “success” that’s based on a tangible, is really what I’m talking about here, and to call this a success without any real tangible being delivered isn’t success at all. Successful relay of a vision, concept or idea, when the outcome is a tangible isn’t a success but rather a snow job dressed up as success. This is logic, though, however, and the human condition, through its very essence nullifies logic. So there it is. I’ve reconciled it, success is how things look not how thing are.

I’ll keep trying for success based on what is rather than the appearance, though…

Doing the right thing isn’t easy; it takes courage, follow-through and a near-constant defense of what’s right. It’s not that people don’t want to do what’s right, but it’s not the path of least resistance. Sometimes, though, you can’t fight all the good fights, but rather you have to pick your battles strategically.. What will have the best outcome? What are the pros and cons? How would this  benefit the team, the organization, the world, etc… Sometimes this makes it easier to choose, sometimes not. Doing the right thing, often, is tough, but there’s personal solace in knowing you did the right thing. Somehow, this is what matters more than anything.

For many years, I’ve been inspired by the Taoist concept called Wei Wu Wei, doing by not doing. This philosophy can be applied in many ways, but since the focus of this site is digital strategy, let’s focus on that: When you’re doing digital strategy the greatest success is found when you’re working with the Tao, or loosely translated, the unseen current of the universe. If you’re working against the Tao, then somehow, you just won’t succeed, or succeed for very long. Why? Because you can force anything, but forcing, by its very nature infers opposition, or opposing something… many dollars and much energy can be spent to force things, but eventually dollars and energy run out and whatever was being opposed prevails. If you’re working with the Tao, then there’s no need for force, because there’s no opposition.

You only have to look at what drives and what’s driven the Web to see that this is true. Whether it’s open source projects like Unix, Linux, Apache, or openness and sharing that occurs naturally on the Web, think Twitter, Facebook, or earlier BBS systems, or the approach of company’s like Google who’ve tried to harness these open source, sharing models. They’re successful, because, mostly, they work with the Tao rather than opposing it. Microsoft is a good example of an organization working counter to the Tao, specifically now, as they try to use dollars and energy to push their Bing search service to overcome the natural and organic (or Tao-centered) adoption of Google.

If you want to succeed, be concerned less about being a success, and more about how you can add value, centered in the Tao the rest will surely follow.

Note about Taoist references.

I’ve been a student of Taoism and Zen Buddhism for nearly 15 years. Early Zen was influenced greatly by Taoism, which preceded it, philosophically, in China, and so much of what’s been written in both schools of thought is complimentary. This isn’t always true, but frequent enough to mention. Taoism isn’t a religion as much as it’s a life philosophy. I’m wary of mixing anything that be construed as religious with my professional work, but I’ve been working on a translation of the Tao Te Ching, and I’ve come to see many examples of how working with or against the Tao can predetermine success or failure. In fact, patterns were so great that there was a point when it was hard to not correlate success and failure to how centered or uncentered in the Tao a given organization or service was. Anyway, there are sure to be more references to Taoism as I move through the translation and come to understand more of these small and ordinary mysteries…

I started doing this blog as an outlet for sharing my experiences, best practices, and things I’ve learned working in the field of electronic communications and digital strategy. The one thing that I didn’t realize, each time I sat down to write a post, was just how much my education in and feelings on leadership would play in the creation of the posts, particularly with regard to publically taking a position in my personal life that might have direct repercussions to my professional life.

One such item that I’ve come to terms with is my belief in marketing as a way of developing long-term awareness rather than a tool for short-term business growth. Some folks might consider this two sides of the same coin, but I don’t. For those people focused on short-term metrics and the bottom-line it’s difficult to imagine that marketing *only* creates an awareness. However, this makes me think of an old adage: You can lead a horse to water, but you can’t make it drink. Some marketers prefer the alternative ending: You can lead a horse to water, and when marketed well, the horse will drink, and drink, and drink. I don’t believe this.

I believe marketing creates awareness. If the universe wants what you’re marketing then awareness will reel those folks in. If the product or service provides lasting value then the product/service will retain them.

Too often marketing or the creation of awarness around a product/service is viewed in the short-term. Without immediate results the marketing is considered a failure, and with great short-term conversion and sales the marketing is considered a success. This makes pretty flimsy criteria for determing success or failure, but to many folks things are just that black and white; for these folks, sadly, reality doesn’t coincide.

Marketing needs to stay focused on the long-term. Creating awarness, opening and changing people’s minds is an extremely slow process. I would argue that there’s no shortcut, and it’s something that an organization must take their time with.

I just read a very thought-provoking post over at Seth Godin’s Blog. He posted a video, which I’ve posted below, that shows one crazy guy dancing at a music festival, which quickly turns into a dance mob.

This is profound, to be sure… Anyone can join the mob and the rush to do what everyone else is doing, but it takes guts to get out there and be the first, second and third person doing something… To quote Seth ” Guy #49 is irrelevant. No bravery points for being part of the mob. We need more guy #3s.” Very profound. Thanks Seth!

There’s an interesting post here, called The Web Will Be the Death of Google. This is a good article that ties into all the press that Bing and it’s attempt at knocking Google off the top of the search mountain is getting. The thing that’s easy to forget is Google did next to no marketing for their search (interesting Salon article from 1999 that touches on this a bit, as well as a 1998 Cnet article here). I know for me, back in 1999 or 2000, numerous people recommended that I use Google, as I had been a big user of Yahoo! for everything. Eventually, Google became the search tool of choice, not just for me, but for a lot of folks. Was it because it worked well? Was it because it was lean and uncluttered? Was it because it was quick? Honestly, it’s probably some combination, but I know that value that Google offered came to me through word-of-mouth, and when I tried the tool, it delivered as promised. It was no frills, just a simple tool that worked well.

Again, Google did very little marketing; they put something out there that worked, and people came to it. Clearly, they knew what people wanted, and how to add value. This is a piece that Microsoft has never figured out. I’m not sure if it’s just been a case of willful ignorance, or just customer indifference because their OS monopoly made them a required player. However, either way I would say to serve is a privilege, and if your tool is chosen, then it’s bonus and bonus! Create the tool of choice, and cherish the privilege of service.

So as many folks sound the Google death knell, I say Google will die only once they’ve decided that they don’t want to serve the customer with imaginative and innovative ideas. Anyone, who saw the preview of Google Wave, last week, knows that they’re clearly not there yet. Yahoo! might be there, MySpace might be there, and there are others, but then there are folks like Twitter, and Facebook who keep trying to develop innovative tools to serve the customer.

The fact is any company that stops thinking about, or doesn’t consider their, customer is going to go out of business; whether they’re selling Web services or hot dogs… I only have to look at my home of Detroit to know this is true.