I’ve been trying to figure out how to promote my singer/songwriter work for, well, quite a while. I tried a bunch of pseudonyms, but maintaining all the different accounts became quite a challenge I couldn’t really keep up with. I’ve tried intermingling the ‘songs stuff’ as it’s come to be known in my marketing shorthand, with the ‘ambient stuff’, but my problem here is that when you buy something from an artist, most people want to have a sense of what they’re buying. If I bought my favorite bossa nova artist’s new recording and found out they were now doing free jazz, I might be a little bummed. At the same time, I think of artists like Miles Davis and Frank Zappa who’s style was to explore wherever they were at; there was no ‘off brand’ for them. Simpler time, maybe? Maybe.

After much fretting and hand-wringing I just decided things were irreconcilable. I’ve been a singer/songwriter since I was 13, but I made a name for myself making ambient music. I love both. I love electronic music synthesis, but my favorite instrument to play is the steel string acoustic guitar. My situation is full of dichotomies as is the case with most of us, I’d imagine. Finally, or at least this time, as every time I make a proclamation something changes or proves said proclamation moot, I decided to create a Bandcamp page for my singer/songwriter stuff and a Bandcamp page for my ambient stuff. 

So that there’s no confusion, the singer/songwriter stuff is simply called: https://MattBorghiSongwriter.bandcamp.com

The other, exclusively for ambient and drones, is:
https://MattBorghi.bandcamp.com

Yep. Pretty creative stuff. I’m glad I spent the better part of a decade trying to work all this out. (Insert sad face emoji here).

Now, with Spotify, Apple Music, streaming services, et. al.. things aren’t that easy, so you’re still going to have to try before you buy, but fortunately, trying things out is built into the experience. 

Here’s are my three singer/songwriter recordings, with a little bit of ambient guitar thrown in for good measure… Also, new songs and recordings are in the works.