Doing good work with good people often has a very positive outcome. Hell, sometimes doing even mediocre work with good people makes all the difference. When I’m starting a project I try to see the absolute best vision of what it can be, pushing all the bureaucracy and unknown variables aside. I try to communicate the vision to the people I’m working with. I want them to see the same vision that I see. I’m not talking unrealistic BS, but truly the good that come out of the project, and the good work and value we can get out of the process. It’s true that good work is it’s own reward. But an even better reward is bringing together good people and good work to create greatness. Surely, there’s nothing better than that.

This post was inspired by recent work I did with Lansing, Michigan-based Such Video. Karen Stefl, David Such and Mike Nelson do great work, and it’s truly a pleasure to work with them. I wish that all of my vendor relationships could be as pleasant. For the sake of full disclosure our relationship is purely professional and I hold no interest in their organization; just wanted to give them props for good work.