Home of Michigan Ambient Guitarist, Music Producer and Writer, Matt Borghi

Tag: Ambient Soundbath

Last Bi-Weekly Longform and New Music Hiatus

I wasn’t going to post this. I deleted it… twice, but somehow, I just can’t let go of the feeling that I should share this… So, here goes, it’s a long one…

Welp, that about does it.

After three years and nearly a hundred releases, I’ve wrappped up the Bandcamp bi-weekly ambient longform series. The final release, “When you’ve given all – The end abides, fraught notions and ill-conceived expectations; deliver us.” is now live. This is another long, mouthful of a title, common in this series, the act of creating, I’ll miss as much as the music.

I started the series in the autumn of 2021, while still deep in the pandemic (but seeing some light on the horizon) and looking for a way to keep my creativity engaged. Three years later, I’ve covered a lot of creative ground within myself, my approach to making music and managed to stay fully engaged, creatively… First and foremost, this was a creative test, an act of creative endurance that started with this question: Did I have the creative stamina to release thoughtful, engaged, original and well-produced longform ambient tracks bi-weekly? 

Honestly, I didn’t know the answer to that question. I wanted to do it without recycling or rehashing old material or phoning it in with crummy improvised one-offs framed as a present moment creative act; I set a high bar for myself and, three years on, I feel like I achieved it.

To be fair, I have enough creative energy and ideas that I think that I could probably keep the ambient longform series going forever. In fact, at one point, I almost moved to weekly releases as I felt that bi-weekly was too spread out, but alas, I didn’t want to be like so many of the newer breed of artists and labels working to maintain a cadence designed to feed an unsustainable algorithm (looking at you Spotify). If you’ve read this far, I don’t have to tell you that the rate at which new music, particularly ambient music, is being released is very high, breakneck, even and while the algorithm gets new content to churn through for an hour or a day,  where does that leave artistry, creativity and the inspired gift of creative process? That’s a rhetorical question, because if it leaves it anywhere, if it’s even acknowledged, mostly, it leaves the creative work and the artist as little more than desiccated husk cast into the gutter to blow about until it dissipates into the ephemeral dust it was always destined for. Grim, I know.

Music is ephemeral, it always has been. If you don’t believe me, tell me what the number one hit, or whatever the comparable would be, around the shire when Joe Bard was busking on the streets of Nottingham in 1501. I’m sure somebody did a PhD thesis on this, but I surely don’t know. Or, a little closer to our own time, who was the #1 selling sheet music artist in 1901 or the Billboard #1 artist in 2001, or 1991, or 1981… Maybe it’s someone we’d still know; it’s also entirely possible that we would have no knowledge and couldn’t hum a single measure of one of the popular hooks of those times. Sure, some cream rises to the top: Mozart, Beethoven, The Beatles… Great hooks and great marketing to boot, pressing those melodies into our brains like slithering earworms for time immemorial, but we’re talking about ambient music… No hooks, much of it sounds the same, almost completely independent, anonymous and reliant on grassroots DIY marketing, mostly online. Brian Eno is the top of the heap, but is it because he’s the father of ambient or because of him being one of the best-selling music producers of all time, surely Music for Airports or strange experiments with Antares auto tuner in some weird contemporary art installation are not the reason we know the name Brian Eno; we have U2 (and their marketing arm) to thank for that, to take nothing away from (would-be) Sir Eno’s excellent body of work.

Ambient music lends itself particularly well to being discarded, forgotten, listened to or ignored. That’s the genre I work in. That’s the genre where I discovered my voice. Unfortunately, over time, my voice sounded just like everybody else’s and, when included, blended excellently into the chorus of other anonymous indie artists without Wikipedia entries that make up the bulk of the sleep, meditation, yoga and relaxation playlists on Spotify. Cool. We found our place, being even less offensive, characterless and more plain vanilla than the attributes of the ambient music genre allowed for. And let’s face it, crickets, river sounds, birdsong, etc… well, it doesn’t make it more interesting… instead it just feels like an errant, stale walnut that was floating around clandestinely in my bowl of plain vanilla ice cream – Yuck!

Where am I going with all this? I don’t know. I’m a little jaded and I feel like the genre has been over-run with a lot of disingenuous noodling. I got involved with ambient music, as a proficient, working musician. Ambient music became a musical meditation on opening up sonic spaces to “do” less and “be” more. This was hugely zen and totally freeing, for me. I could be with the sounds. It wasn’t about fast guitar “runs” on a variety of scales and modes and wringing out an instrument and instrumentalist’s virtuosity with every song, every measure, every note, but instead it was a response to that: Letting the sound and music breathe and using the instrument as a staff to navigate the unknown. Ambient music required an undoing, not a doing of less, which is quite a nondualistic perspective, I guess, because it is not undoing and doing less, but it’s both, and, but not doing less because it’s simple and it’s easy to produce or run a quick patch on your modular synthesizer so that one can put out a release every hour on Spotify and dominate the keyword search for a particular genre; but that’s exactly how it’s been used.

So it goes, I guess. Some might call that progress, but the diminishing of humanity from the creative process of ambient music will only pave the way to make AI-created ambient music the primary artist on your favorite Spotify playlist; a story that’s already begun to be written. Maybe that doesn’t matter so much, as long as there’s a ready playlist of music for meditation, yoga, sleep, bowel movements, etc… 

In fact, all of this reminds me of the legend of John Henry. As you may recall, John Henry, the ‘steel-driving man’ took part in a mythical contest of man vs. machine, where he worked with his sledgehammer against a steam powered rock drill to drive steel stakes for the railroad into the rock, ultimately beating the machine, but then died, sledgehammer in hand, as his heart gave out from the activity.

I’m no John Henry and I can’t compete with algorithms or AI that wants to supplant humanity and I’m not willing to die trying. Frankly, as far as the arts and humanities, including music, are concerned, removing the inspired spark of humanity’s creative genius is something that we should all be reluctant to accept. Use AI to automate dishwashing, grass cutting and other repetitive and mundane tasks that take time away from our human ability to enjoy being alive, but AI for the arts and humanities, including music, is the beginning of a dystopian future where even the most sacred acts of humanity and our collective human experience can be be diminished into oblivion; where does that end?

These are just a few of things on my mind as I enter a musical hiatus; a period of dormancy that I’ve never really considered because music and the creation of music has always been the blood in my veins and the breath in my lungs. This is a big deal, for me. But I’m reminded of something I read and, honestly, couldn’t comprehend many decades ago, when I first picked up the great Sufi musician and spiritual teacher, Hazrat Inayat Khan’s The Mysticism of Sound and Music – He talked about giving up music so that he could get closer to the deeper spirit within music. This was a preposterous proposition at the time and had been for many years, but now, nothing makes more sense. Once again, this is nondualism at work, it’s not either/or, but ‘both, and…’ My commitment to music and understanding music is deeper than it’s ever been, but it’s time to unmoor myself from this land that I’ve become so familiar with and to set out for worlds I’ve never even imagined. As Joseph Campbell said: “We must let go of the life we have planned, so as to accept the one that is waiting for us.

 

The Last Gig – A Story

I needed to do one last check of my cables. At a gig it was Murphy’s Law that the cable you’d been using for months or years would die. Perhaps it was the energy surrounding the anxiety of the performance or maybe it was… no, it was some strange energy, the kind of meta energetics that Jung wrote of. Something was happening, some vibration on a higher level has a way of intervening, somehow. I always had extra cables and extra power cords. To not have those was an amateur move. A broken guitar, a blown tube in your amp could all be excused but basic cables and cords: Must have.

I had gone through this ritual so many times that it was automatic. But how did I feel to be going through it for the last time? After thirty years of driving long hours with a small cache of gear to make almost no money the prospect of wrapping up this aspect of my life brought me some peace. Sure, there were many good parts, the socializing, the camaraderie, the connections and meeting new people, but all of those things were happening less and less. The crowds were getting older and thinning out. I was driving to most gigs alone. And the money, what of it, there was often wouldn’t pay for the gas to make the drive, to say nothing of lodging or even a pizza or a burger after the show. Playing live was something one did to feed their soul not their family and this was proving to be more and more the case. With this gig, in particular, I was taking a sleeping bag and preparing to sleep in my car in a Wal-Mart parking lot and I was happy for it. It’s not a bad deal, but things have definitely changed and not for the better.

When I was young and coming up, you didn’t need more than your friends, a grilled cheese sandwich and an attitude of world domination, which was good because that was about all we had. As we got older, for a time, the musicians’ plight got better, but the law of diminishing returns ultimately kicked in; fewer opportunities, fewer audience members, less money and more hassle. To young folks coming up and the folks behind them and so on, whatever the current state of things is will be better for them than those who’ve been at it a while? Beginner’s Mind? Perhaps. Also, when you’re young things are just different, you have less experience, less of a reference point and perhaps best of all for any nearly impossible things: Less expectations. In fact, my sage advice for anybody from 15 to 50 is to let go of expectations. If I could do that this probably wouldn’t be my last gig, but I can’t seem to do that.

After a final check of my gear, I load everything up, grab my pillow, throw it atop the sleeping bag in my backseat motel. I always do a quick check of my tires, make sure they look good, a pretty pointless gesture unless they’re really flat, in which case a light on my dash will begin beep and illuminate, but old habits die hard and soon I’m pointed north and on my way to the gig. 

When I first started driving alone I would put together elaborate playlists and looked forward to hours of uninterrupted listening. For the travelling musician there’s little as satisfying as sitting, talking and bonding with your bandmates about a record or whole discographies, with whomever is driving or riding shotgun calling out the tunes in some semi democratic way; many a fascist band member found themselves on the receiving end of walking papers after a grueling road trip where they imposed their musical will on folks from Grand Forks to Philly. Every band knew this guy and it was almost always a dude. That guy sucks. 

It’s hard not to think about that guy, actually there were several, as I drive alone, with little more than the din of a local public radio station playing classical music in the cab at a volume slightly louder than the rubber of the tires moving over the asphalt below. With this being my last gig, I’d never hang awkwardly with frustration bordering on anger ever again. I’d never see his face or listen to him spew bullshit stories to whomever was in earshot ever again. That’s definitely a tick in the pros column.

At the same time, some of the greatest moments of my life and some of my deepest connections happened while driving to or coming from a gig. There was the time that we were driving into Brooklyn just at sunrise and the orange and red brick buildings became alive with a kaleidoscopic flare of early morning light. There was the time when I almost didn’t make a gig on account of getting lost, found the venue by accident and met the woman who would become my wife later that night.There was the seven day trip with one of the best friend’s of my life and after being together for every waking hour for a hundred plus hours we never ran out of new topics to talk about. A year later we did it again and still every conversation was fresh and new. Circumstances changed but I got out of his car and still had things I wanted to talk about. Those moments have been the building blocks of my life, I wouldn’t trade those moments for ten lifetimes. And still I’m going to play my last gig.

I guess I feel like there comes a time when one needs to put away childish things. I wonder, though, if that’s just bullshit I tell myself because my back hurts more, I feel less creative than I used to and more indignant about small audiences and even smaller payouts. I never cared much for sex, drugs or rock and roll, so those don’t factor in so much. When you feel defeated and like you’re at the end of your creative arc, it’s easy to say something has lost its thrill and is without merit. Are those fair assessments? Was there ever that kind of calculus? Some kind of existential cost benefit analysis? I don’t think so. And therefore I don’t think it’s fair, but that reconciliation doesn’t put a spring in my step nor does it put a spark of excitement in my belly. Instead, I think ‘Well shit, I was hoping to watch Antiques Roadshow this weekend…” I think when that’s one’s first thought when it comes to show availability it might be time to mothball your roadcase and begin looking for another hobby; golf or fly fishing might be better suited to my temperament. 

There’s just me and another car on the road. It’s mid-afternoon and I’ll arrive at the venue soon. I remember before Mapquest, a little Easter egg for the real oldsters, Google Maps and GPS there was a real satisfaction about having actually found the venue. 

Amount of times bandmates and myself showed up at the wrong location: Dozens of times. 

As band member you learn a lot about how addresses and addressing works. You also learn how many cities have Lincoln or MLK streets. Manhattan makes it easy with streets going one way and avenues going another, uptown is north and downtown is south; thanks Manhattan for making it easy to get around. Got lost in Akron once for a show that started at midnight in a factory district. Knocking on doors at midnight trying to find an illegal venue; what could go wrong. Fortunately, very little did.

There’s a golden ratio for touring musicians, but actually its not golden, maybe more like rusty iron that sat in a dirt pile for a while and it’s the ‘everything else to performing’ ratio. The average band plays between 1-3 hours at a gig, depending on the gig, to get to that gig, the touring musician drives anywhere from 4 to 12 hours to get to that gig, could be less, could be more, but let’s call it six hours and the touring musician could easily wait three to eight hours to play, for one reason or another. Touring musicians are masters at killing time because there’s always so much time to kill. On average, the typical touring musician will wait and travel up to ten hours for every one hour of performance. But I hear you say, musicians have tour buses to party, drink, fuck and whatever other debauchery you equate with the road. Unfortunately, only the upper echelon have tour buses to while away time, for the rest of us there are diners with endless coffee, parks to sit and read, bookstores, libraries and other places we can congregate like homeless nomads without being hassled for loitering, a very real problem for the touring musician. Pretty glamorous; not. #rockstarlife

I’m pulling up at the fairgrounds where the gig is to take place. I can’t find where I’m supposed to load in so I’ll leave my thousands of dollars worth of gear in a sea of unattended, unsecured vehicles, that on the average are worth slightly more than my guitar, to try and find the load in spot. I’ve always been lucky about leaving my gear in the car but luck runs out. Will I get lucky for one last gig. In the words of one of the great touring bands of the age, Phish, ‘maybe so or maybe not’.

Having parked I begin walking towards the entrance, seeing as there’s no signage for musicians, artists for backline folks… Also, there never is. Bands get top billing and low treatment; like a hobo symbol on a kind home, every musician knows the good ones and every musician shares that info with the next musician, an active telegraph across a guild of fellow travelers.

An elderly lady at the entrance is confounded by my question about where to load in. A county sheriff is on hand and tries answer my questions about load in but he has to call someone who doesn’t seem to be picking up just then. I don’t have a ticket so they won’t let me in. I refuse to buy a ticket on principle as every bit of the income from this gig is accounted for and I’m not paying to get in because somebody didn’t put any signage out. There’s plenty of time, see the previous passage about waiting. I stand there for a while making small talk until a guy with an air of authority and a T-shirt with that says S-T-A-F-F in black letters comes by. I ask him about load in, he apologizes and says that their signage blew down but it’s just around the corner. 

‘Just pull back there and load in…”

“Thanks,” I tell him and walk back to my car.

Load in was easy and uneventful. Over the years I’ve learned to carry as little as possible – I call it the one trip rule. One time I was performing in Manhattan, the West village specifically, and we had to load in, several blocks away and stay with the gear once dropped at the venue. There were two of us, leaving us with a problem of mathematics. We took a chance and left stuff unattended, but after that, lesson learned: Get it all in one trip from the car to the venue. Admittedly, this isnt always possible especially for drummers, but keep it in mind, it can help mitigate problems.

I sat for a few minutes on a stage monitor tuning my guitar, letting the wood of the neck adapt to the humidity of the summer afternoon. It wasn’t too humid but giving your wooden instrument time to acclimate to environmental conditions will never hurt and will likely ensure that you’re able to tune to concert pitch and the instrument will stay there. This is a pro tip. Instruments that don’t stay in tune are little more than noise makers. But actually any musician reading this probably already knows this, so maybe it’s not a pro tip and I have an overly enlarged sense of wisdom and experience where the touring musician’s life is concerned. Either way, not for much longer. In a few short hours, this part of my life will be wrapped up. I’m honestly not sure what I’ll do with myself.

Some gigs have elaborate sound checks, some gigs have no sound check at all, today’s gig fell somewhere in the middle. It’s a small stage and we’re a basic quartet with a pretty standard setup so we got through it pretty quickly. With little to do until show time besides wait, I head out into the fair to find something to eat. Perhaps it will be an elephant ear or a sausage on a stick or maybe sausage on a stick fried in a donut. Either way, yum. 

The faces at every show are all the same. Some folks know where they’re going in life and otherwise, some do not. Some are drunk and some are working on it. Some are old and some are young and some are somewhere in between. Some dress up, some don’t. One time there was a guy dressed in full Cowboy gear like he was going to or coming from a rodeo or something; hell, he might have been. Another time, there was a guy in a head to toe blue tie-dyed unitard bodysuit. You just never know who or what you’re gonna see at shows. I’ve seen other famous musicians, famous chefs, TV personalities, comedians, etc. They’re people just out doing the shit that people do when they’re not doing the thing that they’re known for doing. Nothing fancy to it, but it’s kind of exciting. There’s nothing like that at this gig. It’s a pretty tame bunch all and all. 

I start talking to a guy while I’m waiting in life for my elephant’s ear. He’s an older gentleman and told me that he’s been retired from General Motors for thirty years. We talk about that. He asks where I’m from. I tell him. We talk about the weather. He tells me he’s excited to see the band. I tell him I’m in the band. He asks me questions about being in the band. I answer them. We get on well. We get our elephant ears and talk a bit more. He tells me that he always wanted to play drums. I tell him that they seem like a lot of fun, while thinking that many drummers in my life have gotten on my nerves. Out of a couple hundred drummers I’d played with, two I desired to play with and one I was going to playing with in just a little bit at tonight’s show. We sat for a while longer chatting and then he got up. 

‘Break a leg…’ he said.

I told him ‘thanks!’

I sat at the table in a makeshift beer garden for a while, a rare bit of shade in an otherwise open field converted to event space. There were many smells, sights and sounds; I drank them all in. I thought about the gig and the drive and being alone. I thought about the ride home. I thought about how my ankle hurt a bit, an old injury that acted up from time to time and whether it would act up during the show. I thought how I should have cut the grass before I left. I thought about how I hadn’t a good pizza in a while and I thought about how I should have something more to think about it, as I headed into the show, but shows were automatic. Years, decades of practice came together for a show. Things worked on inertia. An object in motion stayed in motion. If you stopped, then you might as well stop for good, because getting back going again would take more than sheer force of will. Somehow, the universe needed to give a bit of an assist to get things off the ground. You go and go and go and keep going until something prevented that forward motion. Contemplating a last gig, at my age, with a steady line-up of gigs on the horizon was something that I would be saying goodbye forever. Even if I got involved again, later, it would be different. Done was done.

Showtime came and showtime went. 

We played a great set. The audience was good and full of energy.

We were the ‘kiss good night’, as Walt Disney World refers to their fireworks show: Show’s Over – Get out! And the fair manager was eager for us to pack up, load out and move on. This was not uncommon. So we packed up, loaded out and moved on. 

The four of us talked for a bit in the parking lot, but the show was over. Gone were the days of surfing into the next morning on dopamine hits and whatever else we could find. Now, most of us just wanted to spend the night in our own beds, if at all possible. I didn’t like driving at night and as the heat day wore on me, I decided I that I didn’t want to sleep in my car and I wanted a hot shower; that would put me in the red for this show, but so be it. 

The rest of the band were eager to get going.

“Is this still gonna be your last show?” One of ‘em asked.
“Yep,” I said.
“Alright, then, let’s talk more next week.”
“Ok,” I said.

And with that, the last gig had concluded. 

Had I hoped for more of a send off? Maybe. Maybe not. I hate good-byes so I just wanted to make it as painless as possible and move on.

We got in our respective cars and drove off. They high-tailed it out of town to the highway, I went the opposite way towards my motel. 

I got my key and went to my room. I unlocked the door and turned on the light. The pine walls had a cabin-like feel; a common bit of decor in this part of the country. I sat on the edge of the bed, the ringing in my ears quickly being overtaken by the loudness of the still quiet.

I laid back on the bed and let out a sigh.

‘Welp, that’s it then, I guess…’ I said to the empty room.

When I woke up the next morning I didn’t feel any different; no seller’s remorse floating around my psyche. I guess I thought that when someone turns their back on the thing that they’ve done their entire life they might feel different, but I didn’t. Maybe I would in the days to come. 

With a cup of weak coffee from the hotel room, I walked towards my car. I set the coffee cup in the cup holder in the dash and started the car. I walked around the car and looked at the tires. I looked at my gear and with a quick visual inspection decided all was good. 

The sun was up over the buildings on the horizon. The hot rays of the sun warmed my forehead as I went back to the driver’s side and got in. Putting the car in gear, I looked at the road ahead and took a deep breath in as I accelerated towards the road out of town.

When you start something you never know how it’s going to end. Was this the end? 

The lane markings shined with the reflection of the morning sun making the dull asphalt brighten; like seeing an old-friend in a crowd and their sudden recognition comes across their face. I had never known where I was going, why should things be any different now.

Matt Borghi – Ambient Guitar Music for Meditation and Sleep

The series is ongoing. Here’s a listing of all compositions, so far:

Music for Meditation and Sleep, Vol. 10

Music for Meditation and Sleep, Vol. 9

Music for Meditation and Sleep, Vol. 8

Music for Meditation and Sleep, Vol. 7

Music for Meditation and Sleep, Vol. 6

Music for Meditation and Sleep, Vol. 5

Music for Meditation and Sleep, Vol. 4

Music for Meditation and Sleep, Vol. 3

Music for Meditation and Sleep, Vol. 2

Music for Meditation and Sleep, Vol. 1

Since I started facilitating group mindfulness meditation sessions, I found, even more than when I started the Ambient Soundbath Podcast, the need for specially composed works designed for meditation and sleep. I’ve created the meditation and sleep series for just that purpose: Long form work, ever-evolving, consonant works that create relaxed states of mind.

 

Ambient Soundbath Redux

Crossposting from original story here; audio of story available here.

I was listening to Altus’ Sleep Theory, Volume 1 and I felt like I was floating. This isn’t an uncommon experience when listening to the best of what the drone ambient genre has to offer; when the artist has resolved to focus on artistry and experience, letting the compositions be rather than shoe-horning knob twiddling and strange incompatible dissonances into a work to just to showcase some antique synthesizer or obscure vintage noisemaker. Why did Jackson Pollack add a faint white smudge to Lavender Mist? Was he in the rapture of the muse, or felt that it needed that just to shift the focus a bit or perhaps it was just an errant paint drop left for time immemorial. Who can know why an artist does what they do? Often, we ourselves don’t know but when we run the creative gauntlet and come out the other side with a work that endures, well the heavens part and universe becomes a bit brighter than it was moments before.

I feel like this gets to the mission of the Ambient Soundbath Podcast. This thing was never meant to be a money-making endeavor, like some would-be silicon valley entrepreneur, at best or some myopic tech bro, at worst, trying to build the next big something or other. No, this was always supposed to be more like a public service, freely available for those who needed it, subsidized by a handful of generous souls who believed in it, too. I ran things as lean and as efficiently as I could to ensure availability and accessibility, but at the same time I was still an artist, working, living and being buffeted by the muse to and fro.

At the same time, when I started the Ambient Soundbath, podcasts were novel and fringe, so too was streaming as a mechanism for delivering music; two fringe areas that have now become front line earning channels for artists such as myself and Bruce Springsteen, alike, to say nothing of billion dollar pay days to podcast producers; an idea that seemed preposterous only a few years before and now was making podcasting a bit of a gold rush.

One name has come to truly dominate music streaming and podcasting – Spotify.

Ahh, Spotify and their insidious approach to being available everywhere, being dead-easy to use and having a veritable monopoly on the streaming market. Sure, there are others, just like there are alternatives to Google (wink,wink, nod, nod) but their market share is so vast that, well…why bother going anywhere else. Spotify’s availability, free or premium, on your phone, desktop, smart TV or in your car has absolutely changed listening habits, first with music and then more recently with podcasts. Things aren’t going well for them on that front, but having a monopoly gives them some latitude to play around with things, throw stuff at the wall and see what sticks.

Spotify, initially, was great for the Ambient Soundbath – It acted as an aggregator getting the podcast episodes in the Spotify app, where folks were already listening to music, but then they changed their policies and music-only podcasts started getting kicked out; that’s what happened with the Ambient Soundbath. This wasn’t great for the podcast or the listener’s on that platform, but another change that was occurring simultaneously, albeit quietly, was the glut of new Spotify-created editorial playlists for sleep, meditation, relaxation, study, reading etc. that started showing up and even being featured on non-customizable frontpage of Spotify. These thinking/being-related playlists became an immediate threat to the podcast since pods like ours had been kicked off/excluded from the platform, those users intent on sticking with the ease of Spotify just did a quick search and found some other playlist that fit the bill. To be fair, Spotify is killing it and giving folks what they want, but, and this is probably why I’m drafting this long screed. Spotify is marginalizing artists and podcasts like the Ambient Soundbath out of existence by pulling listeners in en masse, altering the service offerings and then changing things up just enough, almost imperceptibly, to keep listeners engaging with the platform.

It’s this last bit that’s the kind of evil genius that Henry Ford, J.D. Rockefeller or Thomas Edison would have been pleased with because it wasn’t enough to marginalize and significantly undermine and under pay these artists and players, but then seeing the issue of scale they decided to create their own music that sounded like popular ambient, downtempo, jazz, you name it. Spotify then used these ‘works for hire’, a copyright term for a music composition or recording that’s purchased outright vs. licensing, which is pay per use. The producers who created this music have become colloquially known as ‘fake artists’ and Spotify uses these ‘fake artist’ created tracks to populate their big exclusive editorial playlists with these ‘wholly owned ‘works for hire’ so that they didn’t have to pay royalties for the streams. These ‘fake artist’ tracks were then just slid into a playlist (no surprise Spotify often suggests using shuffle mode) next to your favorite Moby or Brian Eno track. Even the best of us were none the wiser to this and many of these tracks are great, such is the case with the sometimes generic nature of the Ambient genre.

Fake artists have created a lot of ethical issues, but more concerning still is the major investments Spotify has made in AI and machine learning. A time will come when a  $.0001 royalty per stream is too much and they’d like to get it closer to $.0000001, or maybe why are we even bothering with humans? We can pay zero $$$’. Spotify has worked to kick some AI-generated music off, but they’re heavily invested in AI and I believe it’s only a matter of time before they begin investing in the fledgling AI music generation industry, investing in and purchasing companies that could generate tracks to fill these exclusive editorial playlists, something I’ve heard rumors that they’re actively experimenting with and I believe, they’re close to beginning to implement.

The philosopher in me says none of this matters and this race to the bottom will continue until user listeners get fed up or more likely move on to some other option that builds on what Spotify has created. At the same time, who could’ve imagined vinyl would make a comeback? In this period of late stage capitalism, nobody could have anticipated that so I believe Spotify and maybe even podcasts will run their course and be outmoded, that’s just the natural process.

For me, however, I feel like there’s still something to do here. Do I act as a human arbiter and curator separating the wheat from the chaff, a lone citadel on the edge of a dying frontier being consumed by The Nothing? Perhaps. I won’t lie, I was ready to pack it in, sell the podcast off or just dump and run, but after so many thoughtful notes, I couldn’t help but wonder if I was throwing something away that didn’t make the world a little brighter, something that folks valued in their own individual ways. Maybe.

I need community, something I’ve talked about before, as working alone in a dark cellar, looking at stats and imagining somebody in Bulgaria enjoying the soothing tones of the most recent episode of the podcast isn’t nearly enough to keep me going. I need the exchange of energy that occurs in a positive interaction, hell, any critical interaction.

At the same time: Where have all the music journalist’s gone? Why did I give up a moderately successful music journalism foothold? A question I’ve asked myself over and over. In a world with music journalists acting as way finders, ‘fake artists’ and AI-generated music doesn’t stand a chance. So, where are they? Here and there, but mostly lost in a sea of tweets, social media posts and so-called micro reviews. More and more is being said about how social media killed the Internet; this seemed an unlikely perspective, as social media is of the Internet, right? It was until stand-alone apps became exclusive channels unto themselves as apps on your phone, outside of the browser, divorced from the rest of the World Wide Web. Sadly, I think folks are right – Social media did kill the Internet. And with the death of the Internet came the death of the last stronghold of music journalism.

Well, as a long time music journalist, it might just be time to pick up the pen again and get to work. I stopped because the ephemeral nature of my writing felt unimportant, lost to the winds of time and culture change, but anymore: What isn’t ephemeral and what doesn’t change? Hell, even much of Mark Twain’s writing has been lost to time… and cultural change. If his work can be lost to the ages then I guess I’m Ok with mine being lost too. The important thing is what we do now, in our particular place in time. So with that said, there will be more reviews and commentary popping up on the Ambient Soundbath Podcast and/or website, both the written word and audio voice posts that Spotify might even even let into their black box, but either way, as T.S. Elliott said: You are the music while the music lasts.

If the Ambient Soundbath is going to keep going, like anything, it needs to change, it needs to evolve. As artists, we’re always looking for someone or something that will showcase our work and put it in the best possible light? We want attention and we want recognition. I want those things. I don’t know an artist who doesn’t want those things, otherwise, why bother creating anything and putting it in the world.

I’m going to stop short of saying the Ambient Soundbath is back, because every time I make such a declaration life interrupts the plan and I do something else; such is the mystery of unseen forces, what Alan Watts called the law of reversed effort, sometimes called the ‘backwards law’.. I can say, however, that I see the value in what has been built here and even if I work on it inconsistently that’s still a net positive that might make the world a little brighter.

Thanks for reading and/or listening to all this.